Visional Pop is collaborating with artist collective FriendsWithYou to develop Happy World as a character-led entertainment and consumer-products franchise.

Happy World brings an optimistic cast of characters into a flexible visual universe designed for stories, experiences and physical products.

The collaboration pairs FriendsWithYou’s art-led world building with Visional Pop’s global development platform, creating a foundation for content, licensing and long-term fandom.

Read more on License Global (https://www.licenseglobal.com/streaming-tv/visional-pop-partners-with-friendswithyou-to-develop-happy-world-franchise-for-youtube-and-retail), The Toy Book (https://toybook.com/happy-world-visional-pop-friendswithyou-news) and World Screen (https://worldscreen.com/tvkids/?p=29946).