Visional Pop and Malaysia’s Niko Studio are partnering to introduce the animated Bichi Mao universe to audiences across North America.

The partnership brings together Niko Studio’s established character world and Visional Pop’s experience in global IP development, licensing and consumer products.

The teams will develop a market approach that keeps Bichi Mao’s gentle humor and comforting visual identity at the center while opening new opportunities across content, fandom and products.

Read more on License Global (https://www.licenseglobal.com/character/visional-pop-partners-with-malaysia-s-niko-studio-to-launch-bichi-mao-in-north-america), The Toy Book (https://toybook.com/bichi-mao-visional-pop-partnership-news) and World Screen (https://worldscreen.com/tvkids/?p=30435).