Character worlds and Tokyo products, built for global fandom.

A joyful world where friendship, kindness, and imagination come to life.

Created in collaboration with acclaimed artist duo FriendsWithYou, Happy World brings a colorful cast of lovable characters together to celebrate friendship, emotional connection, and the simple joys of everyday life. Through storytelling, animation, products, and experiences, its mission is to share a little more happiness with the world.

Little cats with big feelings, playful attitudes, and personalities all their own.

Created by Malaysia’s Niko Studio, Bichi Mao brings everyday emotions to life through expressive characters, relatable humor, and a distinctive kawaii style. With an established following across Southeast Asia, the brand is expanding its reach in North America through storytelling, licensing, consumer products, and brand collaborations.

Two ducks navigating love, laughter, and the everyday chaos of being a couple.

Created with animation studio Atrium, Quack & Lola are an animated duck couple whose hilarious, relatable relationship moments have connected with audiences around the world. Through short-form animation, they bring the little quirks, big feelings, and familiar dynamics of everyday relationships to life — creating opportunities for storytelling, products, partnerships, and experiences that fans can make their own.

A cozy, collectible-ready world of three soft monsters with an offbeat, cute-creepy edge.

Arch, Pinky and Dax live in a crooked little house that seems to appear only when you need it. Created by Miyuki Okumura, one of Japan’s leading character designers and the creator of many original Sanrio characters, Huggles House blends emotional comfort, quiet humor and tactile puppet-show charm in a format that extends naturally into plush, mini collectibles, stationery, home goods and collaborations.

Big personalities, relatable humor, and a community that’s always in on the joke.

Led by creator Maddie and her animated characters Tango & Cece, Maddie Dance Party brings everyday humor, unexpected antics, and relatable moments to life through digital-first entertainment. With an enthusiastic community that connects both online and in person, the brand creates opportunities for storytelling, fan experiences, partnerships, and products that bring audiences closer to the characters they love.

A colorful world of music, imagination, and playful learning for preschoolers.

HooplaKidz brings beloved nursery rhymes, original songs, and playful adventures to life through a colorful cast of animated characters, including Annie, Ben, and Mango. With an extensive library of preschool entertainment enjoyed by families around the world, HooplaKidz makes singing, learning, and discovering something new part of everyday fun.

A colorful world of songs, lovable characters, and playful discoveries for little ones.

All Babies Channel brings music, imagination, and early learning together through cheerful animation and beloved nursery rhymes. With lovable characters including Kent the Elephant, Tim the Monkey, Luke the Lion, and Mumu the Bull, the channel invites little ones to sing along, explore, and discover the world around them through songs, stories, and playful adventures.

Made to squeeze. Crafted to covet.

Hand-finished squishies with lifelike detail, a satisfyingly slow rise, and Tokyo’s exacting eye for quality. A little work of art. An everyday luxury.

Premium quality. Playful spirit. Joy for everyone.

Loved by fans in Tokyo, our premium squishies turn every squeeze into a little moment of joy. Discover lifelike food designs, original characters, distinctive scents, and handcrafted details made to delight. An everyday treat. An everyday joy.

Tokyo style. Layers of sticky fun.

Puffy, glossy stickers that pop with dimension and personality. Inspired by Tokyo’s latest trends, they’re made to collect, trade, and make everyday things your own.

Soft to hold. Full of personality. Made to collect, gift, and love every day.